Selected Press



“Oh my. Jenny Lumelsky & Tomer Ronen founded Touchka Fashion Tales because of their love for storytelling and because they wanted to “play in between the two worlds of Illustration and Fashion”… well, mission accomplished! From The Little Prince to The Jungle Book, they’ve picked five nostalgic stories from childhood to illustrate for their first series. Sigh. Now I want to read all of those stories again… while wearing the matching scarf, clearly.”




“Today on the blog we are delighted to feature Touchka’s whimsical scarves from their launch collection, “Chapter 1.” Each scarf is illustrated and inspired by a favorite quote from a story or fairytale…love it!!”




“What I love about this company is the new take on book quotations, creating something usable and wearable that the user can take with him and continue being inspired by. The use of well-known books and fairytales as a common starting point is a smart choice, making it easy for others to recognize and relate. Another part of the project that I like is the community built around the creating process- letting users suggest quotes that inspire them and then creating new designs based on them gives the users a sense of participation and creates a delightful experience for them.”




“Jenny is the illustrator and Tomer is running things on the management end of the company. So far they have created a product that has made many people fall in love with classic stories all over again. All of their products are purely inspired by stories.”

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman




“For the past sev­eral months (prob­a­bly more), I have lusted after illus­trated silk scarves. I love how they tell sto­ries that are con­tained on a sin­gle panel. Plus, they have an obvi­ous prac­ti­cal use as a beau­ti­ful fash­ion acces­sory. Touchka designed these dreamy pieces that fea­ture bright col­ors and gor­geous, small details.”



“I must admit that I’m super excited about Jenny and Tomer’s journey and can’t wait for many more chapters to be born and illustrated.
What can I say, wearable stories, that’s one brilliant concept!”





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